Theoretical-methodological notes on the formation of decision-making skills in operational marketing specialists

Abstract

This article addresses the development of decision-making skills for operational marketing specialists at the Cuban Telecommunications Company (ETECSA). The aim of this paper is to present a summary of the essential theoretical-methodological aspects to be considered in the decision-making skills, using the historical-logical, analysis-synthesis and systematization methods. The definitions provided by authors who have worked on skills are critically analyzed. Through the analysis conducted, it was possible to achieve an assessment of the theoretical-methodological aspects involved in the decision-making skills, which is important for the work carried out by operational marketing specialists at ETECSA. The results obtained will allow us to establish the bases for later proposing action procedures and protocols, capable of achieving the transmission of the know-how acquired by the most experienced specialists.