The university professor as a communicator in the formation of values to future Cuban professionals

Abstract

This paper presents in few pages some reflections about a topic widely analyzed by professors from different university institutions: the formation of ethical values among young people who are in the tertiary level majoring as future professionals,
leaders and managers in different institutions, in the economy, in the government and in the Cuban society.
The  authors  present,  in  their  opinion,  the  possible  causes  of  our  today  reality regarding the formation of values, above all, they make an inner analysis of the matter  from  a  critical  self-analysis  of  their  responsibility,  trying  to  find  out solutions to those problems.

Their commitment is based on some risky and questionable proposals which are addressed to eliminate internal subjective restrictions that are present today.

Key words: Values, education, communication.